Cookies & Tracking Technologies Policy
This article has the key objective of providing you with a clear explanation about our cookie policy, explaining what a cookie is, how and why are we using them and finally to explain that you have the option to block them, should you wish to do so.
What is your level of knowledge in terms of cookies?
Have you ever experienced the terrible feeling of having been betrayed by an oatmeal raisin cookie who was pretending to be a delicious chocolate chip cookie ? Oatmeal raisin cookies know that without this trick they would finish last on the bakery shelf...
Well we are sorry for making you experience this feeling once again because, as the oatmeal cookie, we are about to disappoint you...
Unfortunately we are not going to share with you our best cookies recipes neither are we going to chat over a glass of milk... But get ready, because we are about to enter in the frightening world of informatics.
So now get ready: what is a cookie?
To explain simply, a cookie is a small text, image or software file that is stored on your computer (or other type of device) when you visit a website. This software collects useful statistics and data on users' actions and habitudes. Cookies are therefore very helpful as they allowed us to improve our website according to your preferences. Indeed thanks to them we can provide you personalised pages and improve your browsing. Cookies are not stalkers, they are there to enhance your customer experience!
Have you ever asked yourself… how did the website recognise me ? Why is my password registered ? Why I am always on the best page of the website even after I’ve previously closed the application? Well you can thank our cookies!
Why are we using them you asked me?
Well, reason is quite simple, we have a strong desire and ambition to deliver to our users the best reading experience and the best digital newsstand. To do so, we need statistical information and relevant data concerning our readers' habits and preferences. Indeed this information is then used to customise our website according to each user and improve the user interface design. These cookies are also helping us to improve our service and add some new functionalities.
To put it in a nutshell cookies are used to improve your customer experience and reach the 5 stars on App Store and Google Play Store!
Let's go one step further in the cookie lesson and explore the three different types of cookies.
Cookies Cafeyn (essential to experience the full functionality of our website)
These cookies are necessary for the functioning of the website. For some functionalities it’s crucial that these cookies work properly, without them you will not be able to experience the full functionality of our website, what a pity!
- Cafeyn_appId / Cookie Cafeyn / Identify the subscription of the user / Data retention period : 3 days
- Cafeyn_ui / Cookie Cafeyn / Identify the user / Data retention period : 24 hours
- Cafeyn_c_e / Cookie Cafeyn / Identify the user / Data retention period : Until the end of the timeout of the session
- Cafeyn_authtoken / Cookie Cafeyn / Allows the user to login / Data retention period : 3 days
- Cafeyn.cookiesStrip / Cookie Cafeyn / Improves the website performance / Data retention period : 4 months
- Cafeyn.cookiesConsent / Cookie Cafeyn / Improves the website performance / Data retention period : 4 months
- Cafeyn_showwelcomepopin / Cookie Cafeyn / Showcase the welcome pop-in / Data retention period : 12 months
- Cafeyn_webSessionId / Cookie Cafeyn / Identify each unique session of the user / Data retention period : 24 hours
- ARRAffinity / Third-party cookie / Ensure all users page demands are routed back to the same server / Data retention period : Until the end of the timeout of the session
- ABTasty / Third-party cookie / Reports all data relating to testing / Data retention period : 13 months
Statistical cookies (optional) :
These cookies tell us more about our visitors' behaviour. They measure the number of visits, the number of pages viewed, what visitors do on the site and how often they return to it. Thanks to them, we are able to improve our website and customise it according to our visitors' use. These cookies also guarantee anonymity as IP addresses are abbreviated. (Amplitude, Braze, Visual Tagger, Google Analytics 4)
- Visual Tagger / Third-party cookie / Analytics / Read more
- Braze Web Device Mode (Actions) / Third-party cookie / Analytics / Read more
- Amplitude (Actions) / Third-party cookie / Analytics / Read more
Tracking cookies (optional)
These cookies are used to present you, via other websites, more relevant advertisements and more adapted to your centers of interest according to your navigation on our website but also to offer people with similar interests to yours advertisements relating to our products and services. (Google Tag Manager, Google Ads (Gtag), Facebook Ads)
Now that you are an expert in cookies you can choose to accept them or to block them! Please see below the procedure to block them:
Some cookies are automatically accepted by your browser BUT you always have the possibility to or reject all of them or even to choose which one are you accepting. Here are the links that will help you block your cookies, by browser :
- For Internet Explorer™ / read more
- For Chrome™ / read more
- For Safari™ / read more
- For Firefox™ / read more
- For Opera™ / read more
To learn more about cookies and how to block any third-party cookie or marketing cookie you can visit: Youronlinechoices.com
List of cookies and tracking technologies that we are using :
- Google Tag Manager
- Visual Tagger
- Braze Web Device Mode (Actions)
- Repeater
- Facebook Pixel
- Google Ads (Gtag)
- Amplitude (Actions)
Exercise your right
For any information or the exercise of your rights regarding Database and Privacy you can send us an email at: dpo@cafeyn.co. Please use the email address you have registered at Cafeyn.